Case Study: Flowbird achieves improved attribution, reporting, and CRM integration with ActiveDEMAND

UK Agency Connects Sales and Marketing with ActiveDEMAND

Flowbird is a UK agency that helps clients increase sales by bridging the gap between sales and marketing through CRM and marketing automation. After deploying platforms like Infusionsoft and ActiveCampaign, Flowbird saw gaps in attribution, reporting, and CRM integration (notably with Pipedrive), so they began offering ActiveDEMAND as an alternative marketing automation option.

ActiveDEMAND delivered improved reporting and dashboards (pulling data from Google Analytics, Google Ads and social), much better attribution linking leads to their source, advanced personalization, and easier-to-implement forms—plus strong agency-focused training and support. As a result, Flowbird was able to more accurately attribute and nurture leads, reduce lost leads, and confidently recommend the Pipedrive + ActiveDEMAND combination to clients.

Flowbird

Jason Rainbird

Director