Case Study: CETA achieves 230% website traffic growth and 18% conversion rate with ActiveDEMAND marketing automation

Start-up Uses Marketing Automation to Make Smart Business Decisions

CETA, an Australian distributor of pattern‑approved electricity meters, faced a demand‑generation problem: despite strong products and engineering expertise, the new company lacked market exposure and needed measurable, cost‑effective lead generation. To address this, CETA engaged JumpDEMAND and leveraged the ActiveDEMAND marketing automation platform to build a conversion‑focused website and track campaign performance across channels.

Using ActiveDEMAND for tracking, lead scoring, configurable filters and dashboards—combined with SEO, targeted webinars and CTAs—CETA moved prospects through a measurable funnel and delivered qualified leads to sales. The program produced clear results: website traffic grew 230% in three months, 18% of visitors complete a call‑to‑action, webinars average 300 registrations and generate about 90 qualified leads per event, with all activity visible through ActiveDEMAND dashboards.

CETA

Beverley Meehan

Chief Financial Officer