Case Study: Linkmedia360 (Senior Living Digital Marketing Agency) achieves scalable, CRM-integrated marketing automation and virtual event support with ActiveDEMAND

Senior Living Digital Marketing Agency uses ActiveDEMAND Marketing Automation

Linkmedia360, a GlynnDevins company, is a digital marketing agency focused on the senior living industry that needed a marketing automation platform able to integrate with the many CRMs used by its clients and handle emails, landing pages, web forms, website data capture, lead management, and reporting. To meet those requirements, Linkmedia360 implemented ActiveDEMAND marketing automation.

Using ActiveDEMAND, Linkmedia360 deployed drip campaigns, native and virtual form submits, landing pages, API integrations and CRM connectors, and leveraged account/sub-account templates to scale campaigns across clients. The ActiveDEMAND solution automated lead capture, filtering, and delivery into client CRMs, enabled virtual tours and webinar-based events during COVID-19 via tight webinar integrations, and allowed Linkmedia360 to scale and manage marketing at an affordable per-client level while reducing manual lead-handling.

Linkmedia360

Kyle Crocker

Director of Marketing Automation