ActiveDEMAND
19 Case Studies
A ActiveDEMAND Case Study
Legends Training Centre, a Gracie Barra school offering Brazilian Jiu Jitsu, boxing, kickboxing and more, was seeing traditional advertising (radio, Yellow Pages, outdoor) fail to bring new students and needed to change its market perception to attract women, children and families while aggressively growing enrollment. They were referred to ActiveDEMAND and engaged ActiveDEMAND’s marketing automation/automated online marketing program to address these challenges.
ActiveDEMAND implemented pre-built, industry-specific automated campaigns, targeted messaging and rapid prospect follow-up, driving Legends Training Centre into top search results for keywords like BJJ and Gracie Barra; monthly website visits rose 835%, coupon downloads increased, and student enrollment climbed as more prospects visited and converted. ActiveDEMAND’s solution delivered measurable traffic and enrollment gains.