ActiveDEMAND
19 Case Studies
A ActiveDEMAND Case Study
Lead Intuition, a UK agency and reseller of ActiveDEMAND and noCRM.io Premium Partner, needed a way to deliver complete, actionable prospect attribution so marketing could hand over sales‑qualified leads and sales could access the right engagement data without cluttering their workflow. Their challenge was to present multi‑channel marketing intelligence in a usable, sales‑first format that let teams qualify and prioritize prospects quickly.
Lead Intuition implemented a tightly integrated solution combining ActiveDEMAND marketing automation with noCRM.io lead management; ActiveDEMAND provides call tracking, email marketing, landing pages, anonymous visitor tracking and full attribution accessible with one click inside noCRM.io. The ActiveDEMAND/noCRM.io integration eliminated usability delays, improved the timeliness and validity of sales data, drove a 260% increase in activity records by the sales team and delivered a 25% lift in sales—even amid the COVID‑19 period.
Mark Godfrey
Director of Technical Operations