Case Study: Convert IT Marketing achieves higher sales productivity and automates demo workflows with ActiveDEMAND

Lawyer Marketing Agency uses ActiveDEMAND and PipelineDeals to Increase Sales Productivity

Convert IT Marketing, a digital agency specializing in lead generation for law firms, needed to scale its sales team and automate repetitive demo and sales tasks while integrating with its PipelineDeals CRM. After evaluating options, Convert IT chose the ActiveDEMAND marketing automation platform for its robust feature set and native PipelineDeals integration.

ActiveDEMAND implemented native CRM-triggered workflows and within months Convert IT had deployed 4–5 campaigns—drip campaigns, standardized demo follow-ups, and automatic rescheduling—so sales reps simply log demos in PipelineDeals and ActiveDEMAND handles outreach and timing. The result was increased sales productivity, reduced manual follow-up work (no developer required), faster demo management, and strong onboarding support via ActiveDEMAND’s live chat.

Convert IT Marketing

Zeke Silvani

Convert IT Marketing