Case Study: Top Draw achieves strategic client relationships and delivers qualified leads with ActiveDEMAND

How One Agency Creates Strategic Client Relationships

Top Draw, a web design and internet marketing agency founded in 1993, faced a changing definition of “measurable results” and needed to move beyond basic email and traffic metrics to prove real client value. They struggled with disparate tools that couldn’t track prospect behavior through the marketing funnel or tie offline activity to leads, so Top Draw turned to the integrated marketing platform ActiveDEMAND to better capture both anonymous and identified contact data and redefine how they measure client success.

Using ActiveDEMAND’s integrated platform—including call tracking, campaign automation and full‑funnel reporting—Top Draw built nurture campaigns, tracked web and offline behavior, and delivered qualified leads automatically to clients. ActiveDEMAND enabled clear attribution of wins to specific campaigns, improved client reporting and branded lead communications, helping Top Draw create strategic client relationships, boost client retention and generate additional revenue.

Top Draw