ActiveDEMAND
19 Case Studies
A ActiveDEMAND Case Study
Dynamic Manufacturing Solutions (DMS), a Microsoft Dynamics NAV ERP specialist, faced weak marketing and an inefficient sales funnel that left their team chasing low‑quality leads. With goals to shift more revenue to product sales, build perceived product value, improve sales effectiveness, and do more with a limited budget, DMS engaged ActiveDEMAND for a marketing and sales solution.
ActiveDEMAND was integrated as the central marketing automation platform and used to run the JumpDEMAND online strategy while DMS upgraded its website (SEO and clear CTAs), published daily content, and deployed targeted social posts. Within two months site traffic rose 313% and website leads increased 660%, sales became more focused and productive, and DMS gained the ability to track engagement and performance via ActiveDEMAND.
Mark Hamblin
President