Case Study: POD Marketing achieves 400% customer growth with ActiveDEMAND

ActiveDEMAND Helps POD Marketing Achieve 400% Customer Growth

POD Marketing, a Calgary-based full-service digital marketing agency, needed to scale its offerings, reduce execution costs, and deliver repeatable value across defined client segments. To template execution and automate agency processes they adopted the ActiveDEMAND integrated marketing automation platform.

Using ActiveDEMAND’s agency marketing software—including call tracking, real-time personalization, dynamic web content, integrated appointment scheduling, web forms and automated follow-up—POD Marketing standardized campaigns and applied its “pod” collaboration model at scale. The result: over 400% customer growth, stronger retainer (sticky) client relationships, and measurable efficiencies that let POD demonstrate clear ROI for its clients.

POD Marketing

Kevin Wilhelm

President