Case Study: Enliven achieves improved email deliverability and lead generation with ActiveDEMAND

ActiveDEMAND Has the Secret to Improved Leads for One B2B Company, Plus Support with a Smile

Enliven helps hospitals, airports, restaurants and other large property owners negotiate and manage exclusive beverage contracts, using a pay‑for‑performance model to deliver transparency and savings. They were using Pipedrive plus another marketing automation vendor but suffered poor email deliverability, low open rates, a clunky interface and inadequate customer support until Pipedrive recommended the ActiveDEMAND marketing automation platform.

ActiveDEMAND was implemented with seamless Pipedrive integration, enabling drip campaigns, Dynamic Number Insertion for call tracking, custom popups, appointment scheduling, gated content and full lead sync with Pipedrive. The result, according to Enliven, was immediate — email deliverability and open rates skyrocketed, support responsiveness improved dramatically, and the company gained affordable, easy-to-tinker marketing tools that measurably boosted lead performance.

Enliven

Tim Harms

Managing Director