Case Study: RocketTech achieves full offline call-to-conversion attribution and Google Analytics integration with ActiveDEMAND

A Digital Marketing Agency That Goes the Extra Step for Their Clients

RocketTech, a UK digital marketing agency that drives decisions with data, faced a client challenge: many course purchases originated from phone inquiries but RocketTech couldn’t attribute those offline sales to specific marketing sources, mediums, or campaigns. They were already using ActiveDEMAND’s phone call tracking but needed a way to link call-driven conversions to other engagement data and Google Analytics while minimizing manual data entry.

ActiveDEMAND built a solution using custom contact fields and automated workflows that capture key attribution dimensions (source, medium, campaign) when a call is flagged, record the data on the contact timeline, and post it to Google Analytics. As a result, RocketTech can now link offline phone calls to full engagement histories, eliminate manual entry, and see channel-level attribution for previously unmonitored phone sales—delivering clearer insights for marketing and sales.

RocketTech