Case Study: AppInstitute achieves streamlined content marketing and higher organic rankings with ActiveCollab

How ActiveCollab Simplified Our Content Marketing Process

AppInstitute, a leading no-code app builder, relied on content marketing to drive growth but a three-person marketing team plus remote freelancers made coordination difficult. Before ActiveCollab they juggled spreadsheets, Slack channels and email chains, which wasted time on project management rather than producing content — so Izaak Crook, Digital Marketing Executive at AppInstitute, turned to the ActiveCollab project management tool.

ActiveCollab consolidated briefs, progress tracking, invoicing and a calendar for content planning into one intuitive workspace, making it easy to onboard external writers and manage global projects. As a result, AppInstitute has been able to publish more content, build more backlinks and grow its organic search rankings significantly, with ActiveCollab simplifying the workflow and freeing the team to focus on growth.

AppInstitute

Izaak Crook

Digital Marketing Executive