Case Study: Huntsville Amateur Hockey Association boosts collections 75% and saves thousands with Active Sports

Huntsville Amateur Hockey Association - Customer Case Study

Huntsville Amateur Hockey Association (HAHA) is a volunteer non‑profit that runs youth hockey in Huntsville, AL, serving over 700 players on about 50 teams. Until 2008 HAHA relied on paper registrations and manual check processing, creating hours of data entry, bank trips and follow‑up; by December they often had about $20,000 outstanding. A prior attempt at online registration failed due to incorrect payment processing and a lack of usable reporting, leaving staff mired in the same manual work.

HAHA switched to ACTIVE Network’s registration platform, which provided USA Hockey membership verification, prebuilt and customizable reports, and automated recurring payments. The system eliminated manual deposits and paperwork, gave parents 24/7 registration access, and reduced collections headaches—collections improved by 75%, outstanding balances fell from ~$20,000 to $2,000, and staff and volunteer time spent on registration was dramatically reduced.

Huntsville Amateur Hockey Association

Patti Fulks

Association Registrar