Case Study: Bay County PONY League achieves 50% faster registration with Active Sports

Bay County PONY league - Customer Case Study

Bay County PONY Baseball, a fast-growing 12-team league in Michigan, struggled with time-consuming, in-person registration events, manual data entry and follow-up, and a high number of late registrants that burdened managers and volunteers. Handling paperwork, roster prep and payments offline created friction and limited communication with players and parents.

By adopting ACTIVE’s online league-management tools—online registration and payment, roster export, volunteer tracking, mass email and mapped league boundaries—Bay County achieved about 90% online adoption, cut registration time by roughly 50% (saving about 18 hours), found 55 additional players versus expectations, and reduced late registrants from ~30 to ~2, while improving communication and volunteer efficiency.

Bay County PONY League

Richie Clayton

President