Case Study: YMCA of San Antonio achieves stronger online conversions with ACTIVE Network

YMCA of San Antonio - Customer Case Study

YMCA of San Antonio, a longtime ACTIVE Network customer using ACTIVE Net membership management software, needed a better way to manage digital marketing and understand where online registrations were coming from. When asked to build an integrated Google AdWords campaign, the team struggled with tracking, reporting, SEO insight, and keeping up with frequent Google changes.

ACTIVE Network’s Digital Marketing Consultant team, including Google Analytics-certified consultant Jennifer Cupp, helped prioritize improvements in tracking, ad optimization, SEO, content, and mobile readiness, while also fixing cookie-tracking issues between the YMCA’s website and ACTIVE Net. The results were strong: website visits rose 60% in one quarter, transactions increased 41%, and year over year transactions grew 46% with conversion rates up 45%, giving YMCA of San Antonio clearer marketing ROI.

YMCA of San Antonio

Cara Bailey

Web & Content Specialist