Case Study: Hell Run builds a strong brand and streamlines race management with ACTIVE Network

Strong Brand and Easy Race Software make HELL RUN a Success

Cerulean Sports Group, the creator of the Hell Run obstacle race series, needed a robust platform to manage its fast-growing events while maintaining a small core staff. The challenge was to efficiently handle event registrations, participant data, and logistics without increasing overhead. They turned to ACTIVE Network for its race management software to serve as the operational foundation for their business.

By implementing ACTIVE's software, Hell Run streamlined its registration process and gained access to essential reporting tools. The solution helped them effectively manage the details of each event, contributing to steady participation numbers of 3,000-4,000 runners per city. The vendor's reliable platform and excellent account management fostered a strong, trusted relationship, making ACTIVE an integral partner in Hell Run's ongoing success.

Hell Run

Nathan Barnhart

Founder, Cerulean Sports Group