Case Study: Run the Jailbreak achieves rapid event growth with ACTIVE Network event management software

Run the Jailbreak grows Facebook following to 64,000 with ACTIVE Network

Run the Jailbreak, an adventure run event series in Texas, faced the challenge of managing rapid growth and driving participant registration through organic, grassroots marketing rather than paid advertising. They turned to ACTIVE Network and its event management software to streamline their operations and leverage social media integration to reach new audiences.

By implementing ACTIVE's software, Run the Jailbreak enabled registrants to easily share their participation on Facebook, which significantly expanded the event's reach. This solution helped grow their Facebook following to nearly 64,000 people and was instrumental in events selling out, with one event attracting 2,500 participants versus an expected 1,500. ACTIVE Network's platform successfully handled the surge in registrations, saving the organization a ton of man hours and ensuring a smooth process for participants.

Run the Jailbreak