Case Study: Standard Chartered Hong Kong Marathon achieves seamless registration for 73,000 runners with ACTIVE Network

Relying on ACTIVE Network’s technology and industry expertise

The Standard Chartered Hong Kong Marathon, Asia’s biggest race event, needed a better way to handle the huge demand from about 73,000 local and overseas runners. With its previous registration setup struggling to manage sign-ups and payments, the Hong Kong Amateur Athletic Association turned to ACTIVE Network for a more reliable online registration and payment solution.

ACTIVE Network implemented a combined registration and payment system and helped the event manage traffic by opening registration in four phases. The result was a smoother sign-up experience, immediate confirmation for runners, no registration complaints that year, and a system that successfully handled tens of thousands of entries for the sold-out event.

Standard Chartered Hong Kong Marathon

Dennis Ng

Executive Director