Case Study: Komen Detroit Race for the Cure boosts fundraising and streamlines event management with ACTIVE Network

Nonprofit continues to see steady increases in participation and monies raised with Active’s online fundraising software

The Komen Detroit Race for the Cure, a major nonprofit event with a small staff of four, faced significant operational challenges in managing its growing participation and complex fundraising efforts. The organization needed a streamlined solution to handle tens of thousands of registrants and volunteers, efficiently process donations, and boost community awareness. This led them to partner with ACTIVE Network and implement its online fundraising and race management software.

ACTIVE Network provided a comprehensive solution with robust online registration, volunteer management, and fundraising tools. The software’s reporting functions, team registration features, and ability to track offline donations significantly streamlined operations. The results were highly successful, including a 10% jump in fundraising revenue, over 90% of participants registering online, and the elimination of manual data entry for 30,000 entries. Additionally, ACTIVE's dedicated support was cited as a key reason for the continued partnership.

Komen Detroit Race for the Cure

Mike Meldrum

Chair