Case Study: See Jane Run boosts website visits and registrations with ACTIVE Network

Increase website visits and registrations with effective online Marketing

See Jane Run, an athletic retail and women-owned event management company, sought to expand its reach and increase participation in its race series and triathlon events. The challenge was to effectively target new markets and grow registrations through online channels. To achieve this, they turned to ACTIVE Network for its comprehensive race marketing services and registration technology.

ACTIVE Network provided marketing services including targeted email campaigns, featured event listings, and a partnership on the ACTIVE Advantage discount platform. This solution delivered dramatic results: email campaigns achieved high open rates, the partnership drove significant website traffic, and overall online registration grew by 200% year-over-year. The success of ACTIVE's targeted approach allowed See Jane Run to significantly increase exposure and participation, leading to sold-out events and expansion into new locations.

See Jane Run

Deb DeFanti

Marketing Director