Case Study: Howard County Recreation and Parks Department boosts revenue and registrations with ACTIVE Network's ACTIVEWorks Ticketing

Howard County Recreation and Parks Department boosts revenue by $21,000 with ACTIVE Network

The Howard County Recreation and Parks Department, a large parks and recreation organization, needed a more efficient ticketing platform to manage events for its over 500,000 annual visitors. Their goal was to increase revenue and streamline operations for both guests and staff. They turned to ACTIVE Network and implemented its ACTIVEWorks Ticketing solution.

By using ACTIVE Network's ACTIVEWorks Ticketing, the department streamlined its onsite process with features like QR code scanning and an in-app point-of-sale system for credit card transactions. This solution delivered significant measurable results for ACTIVE Network's customer, including a $21,000 revenue increase after just two events and an overall revenue of $690,000 within six months. Online event registration also increased by 10 percent due to the platform's ease of use.