Case Study: The Great Cow Harbor 10K boosts revenue and registrations with ACTIVE Network

Great Revival Strategic growth plan rollout revives longstanding race

The Great Cow Harbor 10K, a longstanding 10K race on Long Island, faced a significant challenge with a 10% decline in registrations and high absenteeism. To reverse this downturn, the race director partnered with ACTIVE Network, leveraging their online registration system and strategic account management services to develop a new growth plan.

ACTIVE Network implemented a comprehensive four-pronged strategy focusing on targeted marketing, optimized registration timing using their On-Site app, revised pricing, and improved online merchandising. This solution led to a dramatic increase in revenue, surpassing the previous year's total three months before the event and finishing with a $50,000 increase and 543 more participants. The race team is highly confident in the system built by ACTIVE and plans to continue leveraging its offerings for future growth.

The Great Cow Harbor 10K

Rich Boziwick

Race Director