Case Study: Gladiator Rock'n Run achieves seamless race management and growth with Active Network

Gladiator Rock’n Run is a Total Experience and Active’s Race Management Software Helps Keep it Coming

Gladiator Rock'n Run, a unique obstacle course endurance event, faced the challenge of managing rapid growth and complex logistics while maintaining its distinctive, experience-focused brand. Founder Dan Clark needed a seamless way to handle online registration, participant waves, and team divisions without sacrificing the event's creative spirit or its reliance on consumer-to-consumer marketing. He turned to ACTIVE Network for its race management software to help GET more participants and MANAGE the event.

ACTIVE Network provided a comprehensive solution featuring online registration, demographic tools, and integrated marketing through Spotlight Ads and its Schwaggle deal platform. The results were significant growth, with events expanding from 2,500 to 7,500 participants. The tools helped the event raise nearly $20,000 for charity partners and a Schwaggle offer sold out in hours, demonstrating the software's effective support for both operational management and marketing objectives.

Gladiator Rock'n Run

Dan Clark

Founder