Case Study: Girlfriends Half Marathon grows registrations and saves time with ACTIVE Network

Girlfriends Half Marathon - Customer Case Study

The Girlfriends Half Marathon, organized by Sherri McMillan of Northwest Personal Training, faced the challenge of scaling its event to raise more funds for breast cancer research while managing a complex, time-consuming registration and donor management process. They turned to the vendor ACTIVE Network to utilize its event management and registration platform to streamline these operations and expand their participant reach beyond their local community.

ACTIVE Network's solution provided an efficient online registration system, integrated donation management, and powerful communication tools. This implementation yielded significant results: the event grew from 400 participants in 2007 to 3,200 in 2011, raised over $70,000 for charity, and saved the organization an estimated 152 work hours in administrative effort, largely due to the network effect of ACTIVE Network's extensive marketing channels.

Girlfriends Half Marathon

Shantina Fox

Registration Manager