Case Study: Death Ride® achieves seamless registration and community engagement with ACTIVE Network

For organizer of bike event with a 15,000-foot climb, Active keeps the air from getting too thin

The customer, the organizer of the Tour of the California Alps Death Ride, faced the immense challenge of managing a complex, large-scale cycling event that sells out in minutes. With only a two-person staff at the Alpine County Chamber of Commerce, they needed a robust and trusted partner to handle the high-volume registration process and support the logistical demands of their 3,500-rider fundraiser. They turned to the vendor, ACTIVE Network, for its event management and online registration services.

ACTIVE Network provided a seamless online registration system that participants trusted, which was critical for implementing policy changes. The solution also offered powerful reporting for demographic analysis and fostered a community through its integrated Facebook page for rider communication. This support enabled the small team to successfully manage the event year-round. As a result, the Death Ride continues to be a safe and fun community event that consistently raises about $50,000 annually for local nonprofits.

Death Ride - Tour of the California Alps