Case Study: Gran Fondo, New Jersey boosts out-of-state registrations and event growth with ACTIVE Network

First-time event Attracts Cyclists From 20 Different states

Gran Fondo, New Jersey, a first-time cycling event founded by Marty Epstein, faced the challenge of launching a new type of endurance ride and attracting participants with targeted marketing. To manage this, they partnered with ACTIVE Network, utilizing its ACTIVE.com platform for online registration, fundraising, and event management.

ACTIVE Network provided marketing support and data reporting tools that helped the event reach a national audience. The solution enabled the event to attract riders from 20 different states, with 20% of registrations coming from out-of-state. The reporting features also provided critical data to secure a grant by demonstrating the event's positive economic impact. With ACTIVE's help, the event was a success despite a hurricane-related rescheduling, and the founder anticipates doubling its size for the following year.

Gran Fondo, New Jersey

Marty Epstein

Founder