Case Study: Finish Line Productions builds stronger branding and more efficient race management with ACTIVE Network

Finish Line Productions - Customer Case Study

Finish Line Productions, an event production company specializing in races, needed an efficient technology solution to manage its numerous events, handle complex data and finances, and build a strong, recognizable brand to connect with participants. They turned to ACTIVE Network for its event management and registration platform to address these operational and marketing challenges.

By implementing ACTIVE Network’s solutions, Finish Line Productions automated critical processes like USAT fee collection and remittance, saving six to ten hours of work per triathlon. ACTIVE's marketing tools, including Instant Ads and Schwaggle deals, significantly increased participant reach and exposure. The robust data reporting and accounting features provided clear financial insights with minimal effort. These efficiencies allowed the company to focus on building relationships, resulting in a 40% repeat customer rate for their triathlons and successfully establishing their "Great Races in Beautiful Places" brand identity.

Finish Line Productions

Penni Bengtson

Owner