Case Study: Eugene Marathon boosts participation with ACTIVE Network

Eugene Marathon grows participation with ACTIVE Network and nearly 10,000 annual runners

The Eugene Marathon, an annual endurance event with nearly 10,000 runners, required a top-of-the-line event management software to support its goals for growth. The organization partnered with ACTIVE Network and utilized its ACTIVEWorks Endurance platform to streamline its operations and marketing communications.

ACTIVE Network implemented the ACTIVEWorks Endurance solution, which included a marketing module for targeted communications and customer segmentation tools. This allowed the Eugene Marathon to send geo-targeted messages and exclude already-registered participants from promotional emails. As a result, ACTIVE Network helped the event achieve a steady increase in participation and registration numbers, while also fostering a valued long-term partnership.