Case Study: Electric Run achieves faster growth and stronger participant engagement with ACTIVE Network

Electric Run transports thousands of participants to a different world with the help of ACTIVE’s event management software

Electric Run, a 5K running event and immersive music-and-light show, needed a way to grow quickly, manage registrations, and market new events while keeping the experience social and seamless. The company used ACTIVE Network’s event management software to handle sign-ups, team registration, and online promotion across cities.

ACTIVE Network helped Electric Run market through its national database, integrate registration with social media, and keep the system secure and reliable during spikes of thousands of sign-ups in just a few hours. The results included easier event management, no need for a dedicated CTO, weekly revenue deposits without banking hassles, and strong merchandise sales through the registration path, with about 80% of participants registering as groups or teams.

Electric Run

Dan Hill

Founder & CEO