Case Study: Vineman manages sold-out races and streamlines participant communications with ACTIVE Network

Easily Managing sold out Races for ironman athletes

Vineman, a company that manages major triathlon events including the rapidly selling-out Ironman 70.3, faced the challenge of handling a high volume of registrations and complex event logistics with a small team. Their previous manual processes were becoming unmanageable. To address this, they used the ACTIVE Works platform from ACTIVE Network for online registration and event management.

By implementing ACTIVE Works, Vineman automated its registration, waitlist, and communication processes. The solution provided efficient tools for email marketing, volunteer coordination, refunds, and detailed reporting. This saved the team significant time, especially during critical periods. A key measurable result was seamlessly handling 2300 participants for a race that sold out in just three hours. The vendor, ACTIVE Network, also helped streamline their charity fundraising, which has raised over $500,000 to date.

Vineman

Amy Latourette

Registration Coordinator