Case Study: Denver Parks and Recreation boosts membership sales and revenue with ACTIVE Network

Denver Parks and Recreation sells 11,800+ memberships with ACTIVE Network

Denver Parks and Recreation faced a challenge managing the overwhelming popularity of its annual Black Friday membership sale, which caused long lines, overcrowded facilities, and strained staff. To address this, they partnered with ACTIVE Network and utilized its ACTIVENet platform to move the promotion online.

The solution involved transitioning the sale to a digital Cyber Monday event and later expanding it into a month-long November promotion using ACTIVENet's setup and email marketing tools. This shift, implemented by ACTIVE Network, dramatically improved operational efficiency and boosted results, culminating in the 2024 promotion selling over 11,800 memberships and generating $2.289 million in revenue.

Denver Parks and Recreation