Case Study: Cerulean Sports Group drives efficient event operations and participant engagement with ACTIVE Network race software

Cerulean Sports Group focuses on efficient operations & unique participant experiences

Cerulean Sports Group, a sports marketing agency, needed an efficient and reliable online registration and management solution to support the rapid growth of its unique, experience-focused running events. They chose ACTIVE Network and its race software to handle this critical operational need, allowing their small team to manage multiple large-scale events.

By implementing ACTIVE's software, Cerulean gained a terribly efficient platform that automated online registration and provided essential daily reporting. The solution’s social media integrations also helped drive registrations through word-of-mouth. This strong partnership with ACTIVE provided the operational backbone that supported events like the sold-out Ditka Dash with 10,000 participants and the successful expansion of their City 10K series into new markets.