Case Study: Santa to the Sea boosts registrations and fundraising with Active Network race management software

California race boosts registrations and fundraising with the help of Active’s race management software

Santa to the Sea, a California-based race and fundraiser, sought to expand its charitable efforts for disadvantaged children by increasing event participation and donations. Its challenge was to streamline operations and effectively market the event to grow beyond its initial small scale. The organization turned to vendor ACTIVE Network for its race management software and services.

ACTIVE Network provided a comprehensive solution including online registration, targeted marketing, and detailed reporting tools. The measurable results were significant: registrations more than doubled annually, growing from 200 in 2008 to over 1,500 in 2010. This growth directly boosted the event's impact, allowing it to distribute over 2,000 toys and award 30 educational scholarships, a major increase from the 6 scholarships given the year before.

Santa to the Sea

Mike Barber

Race Director