Case Study: Calabasas Classic goes green and saves costs with ACTIVE Network

Calabasas Classic - Customer Case Study

The Calabasas Classic, a community 5k and 10k race fundraiser for the Talbert Family Foundation, faced the common challenge of operating with a very small budget and no support staff. Event director Julie Talbert needed simple, efficient tools to reduce her administrative workload. To meet this challenge, the organization utilized online registration and race management services from ACTIVE Network to efficiently handle participant data and payments.

The solution from ACTIVE Network, including its "Go Green" program, enabled the Calabasas Classic to adopt numerous sustainable practices. The most impactful was the elimination of paper brochures and flyers, which alone saved over $5,000 and countless hours of labor. This shift to digital, combined with other eco-friendly initiatives, resonated with the community. ACTIVE Network's tools and the green program contributed to registrations being four months ahead of the previous year's pace, an expected attendance of over 2,000 runners, and the charity surpassing the $2.5 million fundraising milestone.

Calabasas Classic

Julie Talbert

Event Director