Case Study: British Military Fitness boosts team registrations and automates event registration with ACTIVE Network

British Military Fitness - Customer Case Study

British Military Fitness, the UK's leading outdoor fitness programme, wanted to expand into organising large-scale obstacle course races and needed a scalable event management solution. Their challenge was to efficiently manage team registration, automate the payment process, and find a platform that could support their significant growth. They chose to partner with ACTIVE Network and implement its ACTIVE Works Endurance event technology.

The ACTIVE Works Endurance system provided tools for team management, participant self-service, and automated marketing. For British Military Fitness, this resulted in a dramatic increase in team registrations and a 150% increase in revenue over a three-month period. The automated triggered emails and social media integration further helped maximize participant numbers. ACTIVE Network's purpose-built technology and dedicated support were credited as key factors in the event series' success.

British Military Fitness