Case Study: British Gas Swims Britain raises over £1 million with ACTIVE Network

British Gas Swims Britain - Customer Case Study

British Gas Swims Britain, an event involving thousands of employees, faced the challenge of raising £1 million for Great Ormond Street Hospital Children’s Charity. Their goal was to maximize participation in swim events across the country and to create a seamless registration process to meet their ambitious fundraising target. They partnered with ACTIVE Network to utilize its event registration platform.

ACTIVE's solution included a flexible and user-friendly registration system that removed barriers to sign-ups. Key features like the mailing list capability and incomplete registration function captured leads and allowed for targeted, automated follow-up emails, which significantly boosted conversion rates. With ACTIVE's expert support and technology, British Gas successfully raised over £1 million for charity, surpassing their goal.

British Gas Swims Britain

Mathew Leopold

Brand Sponsorship Manager