Case Study: Big Sur International Marathon achieves 100% online marathon management and Gold green certification with ACTIVE Network

Big Sur International Marathon - Customer Case study

The Big Sur International Marathon, a non-profit organization known for its world-class running events, faced the challenge of efficiently managing its highly popular and consistently sold-out races while upholding its industry leadership. They partnered with ACTIVE Network to implement easy and affordable online technology for registration, website design, and marketing to automate manual tasks and create more efficient, paperless operations.

ACTIVE Network's solution provided a comprehensive online system for registration, reporting, website management, and marketing. This 100% online approach saved the staff hours of time by eliminating paperwork and data entry. The results included streamlined operations and a Gold Certification for environmental sustainability, bolstered by the paperless processes. ACTIVE's services also contributed to registration increases through targeted marketing campaigns.

Big Sur International Marathon

Sally Smith

Registrar and Website Manager