Case Study: Atlas Multisports boosts international marathon registrations with ACTIVE Network

Atlas Multisports boosts registrations for 7 Sunshine Coast Marathon with ACTIVE Network, raising $1.3M for 70+ charities

Atlas Multisports, organizer of the 7 Sunshine Coast Marathon in Australia, sought to grow its event by attracting more international participants. The challenge was to efficiently market to and seamlessly register athletes from overseas. They partnered with ACTIVE Network, utilizing its ACTIVEWorks Endurance platform.

ACTIVE Network provided a reliable, multi-language and multi-currency registration system that gave the marathon exposure to ACTIVE's international database. The solution included easy-to-use team entry functionality and strong customer support. As a result, ACTIVE helped 7 Sunshine Coast Marathon significantly increase its international registrations, contributing to the event's overall growth and its fundraising total of over $1.3 million for charity.