Case Study: Marana Parks District achieves massive time savings and increased participation with ACTIVE Network

Are You Getting The Most From Your Recreation Management Solution?

Marana Parks District turned to ACTIVE Network and its ACTIVE Net recreation management solution to help keep pace with a fast-growing community, but the software was underused for years. The district needed a better way to manage seven parks, nine facilities, and dozens of quarterly activities while replacing clunky manual reporting, reducing booking errors, and improving registration and outreach.

By fully implementing ACTIVE Network’s ACTIVE Net capabilities, Marana centralized reporting, automated finance data uploads, streamlined registrations, and used targeted email and social media tools to fill programs faster. The results were substantial: 10 hours saved per week, an 85% increase in total revenue, a 50% drop in inquiry calls, an 85% cut in print advertising costs, 100% online registration growth in the first year, and a 480% increase in facility bookings.

Marana Parks District

Corey Larriva

Business Services Coordinator