Case Study: Columbus Recreation and Parks Department boosts online registration with ACTIVE Net from ACTIVE Network

After 13 Years With Class Software, The Recreation & Parks Department Decided To Move To The Cloud With Active Net In 2010

The Columbus Recreation and Parks Department faced challenges with its outdated desktop software, ACTIVE Class, as its operational needs grew and customer expectations shifted online. Seeking to increase accessibility, reduce IT maintenance, and gain modern marketing tools, the department partnered with vendor ACTIVE Network to implement their web-based ACTIVE Net solution.

ACTIVE Network implemented their cloud-based system through a phased rollout, which included staff training and the introduction of online registrations, memberships, and permits. This solution delivered significant results for the department, including a 50% increase in online registration, the creation of a targeted marketing database with 100,000 contacts, and freed-up IT resources. The vendor's solution ultimately made the Columbus Recreation and Parks Department more efficient and competitive.

Columbus Recreation And Parks Department