Case Study: Sanitarium Weet-Bix Kids TRYathlon streamlines event management with ACTIVE Works Endurance

ACTIVE Network’s technology helps Sanitarium to streamline the event series across Australia and New Zealand

The Sanitarium Weet-Bix Kids TRYathlon, a large under-16s triathlon series across Australia and New Zealand, faced the challenge of managing 26 events in different locations. The organizers needed to consolidate and streamline their event management into a single, unified system. They partnered with ACTIVE Network to find a solution using their ACTIVE Works Endurance platform.

ACTIVE Network implemented its centralized platform to help unify event management efforts. This provided the organizers with detailed reporting capabilities and dedicated customer support. The solution streamlined the online registration process and integrated with the event's kid tracking software, replacing a manual system that caused delays. The partnership with ACTIVE resulted in more efficient operations, improved internal reporting, and greater control over the entire event series, contributing to an enhanced experience for the thousands of participating children and their families.

Sanitarium Weet-Bix Kids TRYathlon

David Martin

National Community Engagement Manager