Case Study: 7 Sunshine Coast Marathon achieves higher participation and international growth with ACTIVE Network

ACTIVE Grows Participation Case Study 7 Sunshine Coast Marathon

a major running event management company, Atlas Multisports, faced the challenge of growing its 7 Sunshine Coast Marathon into a 'must-do' event to attract more participants from outside Queensland and internationally, while also driving economic benefits to the local community. They partnered with ACTIVE to utilize its registration technology and marketing services to achieve this growth.

By implementing ACTIVE's solutions, including the ACTIVE Works Endurance registration platform and access to ACTIVE's extensive marketing database, the event organizer saw direct results. ACTIVE's technology provided a seamless and secure registration process, including new team entry functionality, and its targeted emails led to a significant increase in international competitors. This partnership helped Atlas Multisports reliably add 1,000 new participants to the event each year.

7 Sunshine Coast Marathon

Jason Crowther

Event Director