Case Study: World Famous Mud Run boosts event management and marketing with ACTIVE Network

21-Year History of Inspiring Participants to "Be Like A Marine"

The World Famous Mud Run, a large obstacle race event supporting U.S. Marines and sailors, required robust event management and marketing solutions to handle its growth to over 22,000 annual participants. The organization partnered with ACTIVE Network to leverage its event management technology and marketing services to streamline operations and expand its reach.

ACTIVE provided a comprehensive suite of tools, including advanced report downloading capabilities and custom reports for tracking participant demographics. Their massive sport-specific database and extensive marketing options were instrumental in helping the event attract participants. The vendor's customer support was also praised for being exceptional. As a result, the event successfully manages a capacity of 5,500 runners per day and has achieved 100% online registration since 2012, ensuring all profits continue to support military families.

World Famous Mud Run

Jill Prichard

Race Director