Case Study: Hell Run builds a strong brand and grows events with ACTIVE Endurance

Strong Brand and Easy Race Software Makes Hell Run a Success

Cerulean Sports Group, the creator of the mud run event series Hell Run, needed a robust platform to manage registrations and operations for their growing, multi-city obstacle course events. They turned to ACTIVE Endurance for its race management software to efficiently handle the complexities of their "mob" events.

ACTIVE Endurance's solution provided comprehensive tools for managing event details and registrations. This allowed the small Hell Run team to successfully coordinate thousands of participants per event and build a strong brand following. As a result, Hell Run maintains steady participation of 3,000 to 4,000 athletes per city and has fostered an extremely strong, long-term relationship with ACTIVE Endurance.

Hell Run

Nathan Barnhart

Founder, Cerulean Sports Group