Case Study: Standard Chartered Hong Kong Marathon achieves seamless registration for 73,000 runners with ACTIVE Endurance

Standard Chartered Hong Kong Marathon - Customer Case Study

The Standard Chartered Hong Kong Marathon, a major sporting event with 73,000 participants, faced significant challenges with its online registration process. Their previous local system struggled with the overwhelming demand, causing frequent crashes and payment verification issues that created a heavy administrative burden and a poor experience for runners. They partnered with ACTIVE Endurance to implement its integrated online registration and payment technology.

ACTIVE Endurance provided a robust registration platform that successfully managed the high traffic through a phased sign-up process, immediately confirming each runner's successful registration. This solution eliminated participant complaints and drastically reduced the administrative workload for the event organizers. Beyond the technology, ACTIVE Endurance acted as a strategic partner, sharing international best practices from other major marathons to help continually improve the event.

Standard Chartered Hong Kong Marathon

Dennis Ng

Executive Director