Case Study: Volunteer Friends for the Cure achieves higher fundraising and streamlined event management with ACTIVE Endurance

Nonprofit Continues to See Steady Increases in Participation and Monies Raised With Active’s Online Fundraising Software

The nonprofit organization Volunteer Friends for the Cure, which runs the Komen Detroit Race for the Cure, faced the significant challenge of managing a massive annual event with tens of thousands of participants and volunteers. Their goal was to increase both participation and fundraising revenue, but their processes for registration and donation tracking were cumbersome. The vendor, ACTIVE Endurance, provided its online fundraising and race management software to help streamline these critical operations.

ACTIVE Endurance's solution integrated online registration, volunteer management, and robust fundraising tools, including personal donation pages. This allowed the small staff to efficiently manage the event and easily track both online and offline contributions. The results were substantial, with the organization seeing a 10% jump in fundraising revenue and over 90% of participants registering online, which eliminated the need to manually process tens of thousands of entries.