Case Study: Girlfriends Half Marathon grows registrations and fundraising with ACTIVE Endurance

Girlfriends Half Marathon - Customer Case Study

The Girlfriends Half Marathon, organized by Sherri McMillan of Northwest Personal Training, needed an efficient way to manage its rapidly growing event registration and fundraising efforts for breast cancer research. The challenge was to streamline the process to save time, reach a wider audience beyond their local community, and handle the increasing number of participants without being overwhelmed by administrative tasks. They turned to the vendor, ACTIVE Endurance, and its event management services for a solution.

ACTIVE Endiance provided a comprehensive solution through its event management platform and network effect. The software automated registration, payment processing, and data management, saving the organization an estimated 152 work hours. The vendor's extensive online reach through Active.com, its affiliate network, and search power significantly boosted registrations, helping the event grow from 400 participants in 2007 to 3,200 in 2011. This efficiency and expanded reach enabled the Girlfriends Half Marathon to raise over $70,000 for charity and focus on enhancing the participant experience.

Girlfriends Half Marathon

Shantina Fox

Registration Manager