Case Study: British Military Fitness boosts team registrations and automates event registration with ACTIVE Endurance

British Military Fitness - Customer Case Study

British Military Fitness, the UK's leading outdoor fitness programme, sought an event management solution to help scale its new obstacle race series, The Major Series. Their challenge was to efficiently manage the registration process, particularly for teams, and to find a scalable platform that could support the event's significant growth. They turned to ACTIVE Endurance and its ACTIVE Works Endurance technology for a purpose-built solution.

By implementing ACTIVE Endurance's system, British Military Fitness gained access to powerful team management tools, automated triggered emails, and social media integration. These features made it easy for participants to form large teams and manage their own details, dramatically increasing team registrations. This contributed to a substantial 150% increase in revenue over a three-month period, while the self-service functionalities saved the event organizers significant administrative time.

British Military Fitness