Case Study: British Gas Swims Britain raises over £1 million with ACTIVE Endurance

British Gas Swims Britain - Customer Case Study

British Gas Swims Britain, a charity event by British Gas, had the challenge of raising £1 million for Great Ormond Street Hospital Children’s Charity by motivating thousands of employees to participate in nationwide swims. To achieve this ambitious fundraising goal, they needed a flexible registration platform to efficiently manage sign-ups and remove barriers for participants. They partnered with ACTIVE for its event technology and expertise.

ACTIVE provided a user-friendly registration platform whose key features, like mailing list capture for incomplete sign-ups and targeted email communications, significantly boosted conversion rates. This solution, combined with ACTIVE's expert support and hand-holding throughout the project, was vital to its success. The event successfully engaged 2,000 swimmers and surpassed its target, raising over £1 million for charity.

British Gas Swims Britain