Case Study: 7 Sunshine Coast Marathon grows participation and international reach with ACTIVE Endurance

Breathtaking views and seamless software help the 7 Sunshine Coast Marathon attract runners from around the world

The 7 Sunshine Coast Marathon, managed by Atlas Multisports, faced the challenge of turning their event into a 'must-do' on the running calendar to ensure participant retention and year-over-year growth. Their key objective was to attract more competitors, particularly from overseas, to boost the local economy. To achieve this, they partnered with vendor ACTIVE Endurance and utilized its ACTIVE Works Endurance platform for registrations and marketing.

The solution from ACTIVE Endurance provided a seamless and secure online registration system, including new team entry functionality that simplified the process. Crucially, ACTIVE’s extensive marketing database was used to directly target international athletes. This strategy yielded measurable results, with the event attracting 1,000 new participants annually and a significant increase in registrations from New Zealand. The organizers credited ACTIVE Endurance with being integral to their growth, citing excellent support and reliable technology.

7 Sunshine Coast Marathon

Jason Crowther

Event Director